PUTRA, Yudho Novandhika; NOER, Lissa Rosdiana. Mapping the Scientific Landscape of Integrated Marketing Communication and Brand: A Bibliometric Analysis (1996–2023). International Journal of Business and Management Technology in Society, [S. l.], v. 3, n. 1, p. 1–27, 2026. DOI: 10.12962/j30254256.v3i1.4351. Disponível em: https://journal.its.ac.id/index.php/ijbmts/article/view/4351. Acesso em: 30 jan. 2026.