PUTRANTI, Cantika Yasmin Dwi; AGUSTIN, Harisatul; BRAMANTI, Geodita Woro. The Influence of Experiential Marketing Strategy on Purchase Intention: A Literature Review. International Journal of Business and Management Technology in Society, [S. l.], v. 2, n. 1, p. 36–44, 2026. DOI: 10.12962/j30254256.v2i1.8852. Disponível em: https://journal.its.ac.id/index.php/ijbmts/article/view/8852. Acesso em: 30 jan. 2026.