International Journal of Business and Management Technology in Society

Analysis of the Effect of Personal Characteristics and External Factors on Grit in Business Partners at PT Melia Sehat Sejahtera, East Java Branch

Davit Marcela Ananda — 2023-08-21

Purpose – This study aims to analyze and identify the influence of the role of Personal Characteristics and External Factors on Grit in business partners at PT Melia Sehat Sejahtera East Java branch.

Methodology – This research is quantitative research with purposive sampling technique. Data collection was carried out onine via google form and offline through turnover and learning meetings with business partners of PT Melia Sehat Sejahtera branch of East Java as research respondents. A total of 112 data were successfully collected and processed using SmartPLS software using the PLS-SEM (Partial Least Square-Structural Equation Modeling) analysis method.

Findings – The study's findings highlight the importance of identifying and nurturing grit in business partners to enhance their resilience and perseverance in facing challenges, thereby contributing to the company's long-term success and growth.

Practical implications – This research is expected to have implications for the importance of supporting and strengthening personal characteristics and external factors that influence persistence (grit) in business partners at PT Melia Sehat Sejahtera, East Java Branch, to increase their resilience in facing business challenges and achieving sustainable success.

Strategic Planning in Digital Marketing: Bibliometric and Content Analysis

Irene Kanina Ratih — 2023-08-21

Purpose – This study is aimed to map the trend, conceptual structure, and characteristic of strategic planning in digital marketing research.

Methodology – This study uses Performance Bibliometrics analysis and Science Mapping Techniques. Performance Bibliometrics is used to analyze basic information and Science Mapping Techniques are used to find differences in future studies. the PRISMA method was used to complete the analysis performed.

Findings – the most prolific and influential journals, authors, countries, and research dominated by Spain, the United States, and the United Kingdom. In addition, four themes are found that are often used in this field of study, namely the "marketing" cluster, the "decision theory" cluster, the "strategic approach" cluster, and the "social media" cluster.

Research limitations – This study only covers research published related to strategic planning in digital marketing, the data selected only use synta strategic, and the co-occurrence analysis was used to present the conceptual structure in this study.

Practical implications – This research will help practitioners to understand the basis of job satisfaction in textile factory workers and contribute to the scientific community by providing thematic maps and recommendations for future research of this field of study.

Digital Transformation and Servitization: The Keys to Unlocking Business Success in the Digital Age

Siskha Nur Khasanah — 2023-08-21

Purpose – Emphasized that digital technology has a role in services across industries beyond manufacturing, including retail, banking, and the Internet of Things.

Methodology – This study uses a combination of bibliometric analysis methodology and systematic literature review (SLR), to provide an inclusive view of the digital transformation that enable servitization in various industries.

Findings – Organizations greatly profit when digital servitization plans are implemented successfully. First off, it increases revenue streams by expanding beyond just product sales as a source of money. Companies can tap into more income sources and attain better financial stability by providing complementary services and solutions. Second, by taking into account customers changing requirements and preferences, digital servitization raises customer happiness. Organizations may increase client loyalty, encourage repeat business, and build favorable brand perception by offering personalized and integrated services.

Research limitations – The specific strategies, benefits, and disadvantages of digital servitization can vary depending on factors such as industry dynamics, company size, market conditions, and the successful execution of transformation initiatives. Organizations need to carefully assess their unique circumstances and tailor their digital servitization strategies accordingly to maximize the benefits and mitigate potential challenges.

Practical implications – IoT, cloud computing, and data analytics are examples of digital technologies that businesses can adopt to optimize service delivery, boost operational effectiveness, and acquire insightful data on customer behavior. As a result, they are in a position to dominate their market and beat off rivals in the age of digital technology.

Mergers And Acquisitions in The Hightech Company: A Bibliometric Review and Future Research Directions

Sindhu Priyo Windoko — 2023-08-21

Purpose – This study is aimed to shows the research interest trend about mergers and acquisitions (M&A) in high-tech companies.

Methodology – This research uses a combination of bibliometric analysis and content analysis. Bibliometric analysis is fundamentally concerned with the quantitative and statistical analysis of a set of connected documents using several bibliometric indicators that offer an overall summary of a research area. While, a structured SLR sticks to a strict scientific design based on clear, prespecified and reproducible methods.

Findings – A technology company's growth options affect its likelihood of being acquired, and companies with high growth options tend to choose organic growth over acquisitions with other technology companies. M&A size has an “inverted U”-shaped relationship with post-acquisition innovation performance, and post-acquisition R&D investment can moderate the relationship. Increasing the level of post-acquisition R&D investment can increase technology uptake capacity and extend the positive effect interval of M&A measures on post-acquisition innovation performance.