Visual Culture Analysis in Campaign of Covid-19

Abstrak

In the contemporary context, the significance of utilizing online media as an
information portal cannot be overstated. This importance is particularly
pronounced during the Covid-19 pandemic, as people actively seek information
through online platforms to meet their informational requirements. The primary
objective of this research is to investigate the visual elements employed in Covid19 campaigns, with each element carrying meaningful representations. To
accomplish this, the researcher employs visual culture studies to analyze Covid19 campaigns from a neurophysiological perspective. The methodology involves
employing a semantic differential scale and principal components analysis
(PCA) with the participation of 22 respondents, who assess 12 binary paired
adjective concepts. The analysis centers on four images sourced from the online
media platform www.covid19.go.id. The findings indicate that people perceive
visual objects influenced by technology in a manner that involves recognition.
Each visual element serves as a representation of knowledge and is linked to
specific ideas. From a modern neurophysiological standpoint, technologymediated visual elements lead to logical and constructive outcomes while
exhibiting unique affordabilities. These research findings impart valuable
insights to the Government of Indonesia, underscoring the importance of
considering physiological, affective, and aesthetic aspects of visual elements in
formulating their pandemic campaign policies.