The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia

Abstrak

This study aims to analyze Halodoc telehealth services reputation through its
social media during Covid-19 pandemic critical time of 2020-2021 by using
big data analysis. During that period, more people increasingly used e-health
application services. This study applies data scraping technique to analyze big
data collected from Halodoc’s social media official accounts. The analysis
includes contents, views, comments, likes, dislikes, and shares from the
audiences toward Halodoc’s social media platforms. The results indicate that
Halodoc’s brand reputation is considered positive. YouTube was the
Halodoc’s social media platform that most got attention from customers’
actions (views, likes, comments, and dislikes). Meanwhile, its Instagram was
the most demanded by customers because they wanted to win the prizes from
Halodoc. And finally, Facebook was the less communicative social media
platform, due to the problem on handling the Covid-19 tests. Several issues
need to be resolved by Halodoc to further meet the user experience’s
expectations.