Measurement and Evaluation of the Online Marketing Training Results for Students at SMA Negeri 1 Bantur, Malang

Abstrak

SMA Negeri 1 Bantur, Malang Regency is located in the southern area
of Malang Regency. The demographic conditions and characteristics
of theBantur community have caused many Bantur 1 SMA graduates
to choose to work rather than continue their education to higher
education. As a solution to this condition, the school has provided job
training to students for one year as a provision for them after
graduation. Apart from being in the form of student knowledge and
skills, job training activities also produce goods and services that can
be marketed to the public. Therefore, after participating in the training
activities, SMA Negeri 1 Bantur students need to also be given training
in marketing goods and services. This paper presents the results of
training activities for the marketing of goods and services online at
SMAN 1 Bantur. The methods used in the training are tutorials and
practice using textand video media. Measuring the success of training
activities using a questionnaire method and direct assessment of the
results of the training participants' practice. The research objective
was to obtain a measure of the success of online marketing training
activities at SMA Negeri 1 Bantur. Theresults of measuring the success
of training and their evaluation can measurethe increase in knowledge
and skills of each student who participates in the training.