A Positioning Map and Future Research Agenda of Collaborative Consumption

Abstrak

Collaborative consumption (CC) is the new business model which overlaps
with the concept of sharing economy (SE). However, CC has some unique
characteristics that are not found in SE. This study aims to compare the two
based on three dimensions: compensation, ownership, and platform. ECommerce (EC) is included into the comparison in order to show that CC is
actually a combination of SE and EC, thus covering a larger set than the other
two concepts. The method used in this study is the literature study. The
methods used CC concept manually and VOSviewer software to reassure and
explore the unique characteristics of CC in comparison with SE and EC. The
positioning map based on two dimensions: compensation and platform
generate six business models that can be represented the characteristic of CC,
SE, and EC. The six models are: (1) platform-based and monetary
compensation; (2) platform-based and non-monetary compensation; (3)
platform-based and without compensation; (4) non-platform-based and
monetary compensation; (5) non-platform-based and non-monetary
compensation; (6) non-platform-based and without compensation. The last
dimension is ownership describe that CC activity is including exchange-based
and access-based activity, while SE provides access-based activity only and
EC offering exchange-based activity. The study also aims to discover the
unique characteristics of CC that will be used as the basis for developing a
future research agenda of CC.