Investigasi Perilaku Compulsive Buying Berdasarkan Pembayaran NonTunai, Lingkungan Sosial, dan Kondisi Keuangan

Abstrak

The behavior of people living in Surabaya is different from people from other
cities, including the shopping behavior of the students in Surabaya. Students in
Surabaya have more temptation to behave negatively in shopping. It
encourages the occurrence of irregularities in shopping. Such action is
classified as compulsive buying. Compulsive buying is a spending behavior
based on a strong desire that makes people lose consciousness and can not
control themself. This study aims to analyze the effect of sales promotion,
cashless payment, social environment, and financial condition on compulsive
buying on university students in Surabaya. The method used is descriptive
analysis with multiple cross-sectional designs. Data were analyzed with
Structural Equation Modeling. The result of this research showed that sales
promotion, cashless payment, and financial condition variables have a positive
effect on compulsive behavior on university students in Surabaya.