Peningkatan Loyalitas Mahasiswa Yang Dipengaruhi Oleh Kualitas Pelayanan Akademik dan Kepuasan Mahasiswa (Studi Kasus Pada Mahasiswa S1 Dan D3 STIESIA Surabaya)

Abstrak

Higher Education is the highest level of education in the education service
business in Indonesia which produces bachelor or diploma graduates to meet
the competitive needs of the workforce. This study aims to analyze the
increase in student loyalty which is influenced by the quality of academic
services and satisfaction of S1 and D3 STIESIA Surabaya students. This study
uses a quantitative approach to determine the correlation of student loyalty
which is influenced by the role of academic service quality and student
satisfaction. This research method uses path analysis. The results showed an
increase in student loyalty which was influenced by the role of academic
service quality due to high student satisfaction.