Dimensi Kepercayaan dalam Usaha Pelepas Uang (Studi Kasus di Kabupaten Semarang)

Abstrak

The informality of the money lender business is closely related to transaction
costs and risks in carrying out its business. Trust is vital and plays an
important role in the sustainability of money lender businesses. Trust serves to
reduce transaction costs, mortgage loan risks and the determination of
collateral. This study will look at the role of trust dimensions, namely ability,
benevolence, and integrity in money lender loan transactions in Semarang
Regency. To achieve this goal, the research uses a qualitative approach with
case studies, which aims to comprehensively understand the role of the
dimensions of trust in lending transactions in money lender businesses.
Without business chains such as farmers and middlemen, fishermen and
bosses as well as traders and moneylenders, the money-releasing business in
Semarang Regency is able to develop trust with their customers. In addition,
moneylenders provide loans for consumptive purposes.