VISTRA: Jurnal Desain, Strategi Media dan Komunikasi

Perancangan Kampanye Sosial Pola Asuh Sehat dalam Keluarga Muda sebagai Upaya Pencegahan Stunting

Ajrina Fitriani — 2023-12-20

Stunting cases in toddlers remain a persistent health problem in Indonesia for several decades. Stunting is a condition of failed growth and development in toddlers due to malnutrition starting from the womb, which leads to them having shorter or stunted stature compared to their peers. Food insecurity is not the sole cause of stunting, other factors such as inappropriate parenting practices also play a significant role. One crucial aspect to consider about it is the younger generation, as they will eventually become parents in their young families. Seeing this a social campaign is needed to promote the adoption of healthy parenting practices specifically targeted towards the younger generation as an additional information medium to reach a broader audience and increase awareness of implementing these healthy parenting practices. This campaign incorporates several research methods, including literature studies, existing studies, comparator studies, depth interviews, questionnaires, experimental studies, expert interviews, user testing, and evaluation to create the final design. Big idea used in this campaign is "Prevent Stunting Before It's Too Late," emphasizing that by applying healthy parenting practices, children can avoid the risk of stunting before it impairs their growth and development. The output of this design includes campaign videos, social media, and merchandise. This social campaign aims to supplement the limitations of previous campaigns and raise awareness among the public, especially the younger generation who are planning to get married and have children, about the importance of implementing healthy parenting practices in young families as a preventive measure against stunting.

Perancangan Video Explainer Tentang Toxic Masculinity Untuk Menghindari Kekerasan Berbasis Gender

Aslam Arethusa Maneezyaa Rasyid — 2023-12-20

Toxic masculinity grows from a patriarchal background, where men are considered as the highest subject in social construction. Toxic Masculinity refers to concepts, beliefs, and actions commonly associated with masculinity, which are harmful to women, men, children, and society. Toxic masculinity is formed from social constructions and stereotypes instilled in men, such as emotional suppression, urges to commit violence, perpetuation of rape culture, and misogyny. With the stereotype labeling of women always inferior to men, men become arrogant and play around with women who in their eyes are considered weak and helpless. This leads to sexual harassment and violence, household neglect, and gender-related violence or Gender-Based Violence. This design was carried out through several research methods. Literature study on the topic of toxic masculinity and explainer videos. Depth interviews were conducted with design stakeholders and target segment samples. Questionnaires were conducted to collect data on a wider target segment. Experimental studies to determine design concepts consisting of communication concepts, visual concepts, and media concepts, then an evaluation of the designs was carried out with expert sources. The purpose of this design is as a source of information to foster insight into the community so as to foster public insight about the importance of avoiding toxic masculinity actions so as to prevent all the adverse effects that can result from this. In addition, through this design it is hoped that it can provide education, new insights, and knowledge to the Indonesian people so they can work together to prevent gender-based violence from occurring. The implementation of the media used in this design includes explainer video, short videos, and YouTube channel.

Perancangan Busy Book Pengenalan Emosi Pada Anak Sebagai Media Alternatif Pembelajaran

Kealyn Din Dalmi — 2023-12-20

Childhood is the most important phase for the intellectual and emotional development of children. At the age of 18 months to 3 years, children begin to recognize emotions, other people's feelings, and other people's facial expressions regarding an emotional experience. Emotions in children turn out to play a very large role in shaping the structure of the brain; apart from that, recognizing emotions in children is a key to helping control emotions so that they grow up to be happy children and have good qualities. Therefore, it is important for parents to provide proper stimulation according to the growth and development of their children, one of which is playing. In carrying out play activities, learning media are needed that accommodate the needs of children not only to learn but also to play. So media is needed in the form of a busy book as a form of effort to introduce emotions to children with an approach through games, because if "emotions" are not introduced, it can have an impact on the growth, development, and character of the child. In this design, several methods are used, namely, literature studies through journals and online media, in-depth interviews with relevant sources, observation, and experimental studies, to support content and design development. The result of this design is a busy book with a game concept that is strengthened in content with the aim of making it easier for the target audience to follow the information and activities regarding emotion recognition contained in the book. This medium is expected to be a supportive alternative for parents in introducing emotions to their children from an early age.

Perancangan Promosi Brand Fashionistas Dengan Konsep Timeless Fashion Sebagai Upaya Meningkatkan Penjualan

Siti Faradhila Ranita — 2024-07-30

Fashionistas is a local Indonesian brand with specifications for women's fashion needs that have been established for 15 years. This brand raises the concept of Timeless Fashion which has not been done by many other local brands. Fashionistas have carried out promotions, but based on the data collected, the promotions have not been able to increase sales Therefore we need a promotional design to increase these sales. This design was carried out through several research methods including literature studies on the topic of the fashion industry, brand promotion, and timeless fashion. Existing studies and comparative studies on the promotion of similar fashion brands in Indonesia were carried out to add references and insight. Observation of the Fashionistas offline store was carried out to find out the state of the store directly. Depth interviews were conducted with the founder and team from Fashionistas to obtain more detailed data. Questionnaires were conducted to gather data regarding the target segment. Experimental studies to determine design concepts consisting of communication concepts, visual concepts, and media concepts, then an evaluation of the designs was carried out with expert sources. The purpose of this design is as a media campaign to increase Fashionistas sales with the concept of timeless fashion. In addition, through this design it is hoped that it can provide education about timeless fashion itself. The implementation of the media used in designing this promotion includes video ads, social media content, and promotional cards.

Perancangan Kampanye Pola Hidup Rendah Gula Melalui Media Sosial Sebagai Upaya Pencegahan Obesitas Bagi Remaja Usia 16 -21 Tahun

I Nyoman Tri Sendyana — 2024-07-30

Human life cannot be separated from sugar consumption, because sugar is a source of calories for the body. However, the higher consumption of sugar causes the obesity rate in Indonesian adolescents to also creep up. By looking at the long future that teenagers have, obesity here caused by sugar can have a bad impact on them, both in terms of disease and psychological aspects. Seeing this, social media is needed as a means to share information about low-sugar lifestyles to raise public awareness of the importance of low-sugar lifestyles for long-term life.

The design of this campaign was carried out through several research methods. Literature study on the topic of sugar, obesity, and social media campaigns. Existing and comparative studies on similar campaigns in Indonesia to add references and insight. Depth interviews were conducted with extreme users and nutritionists. Questionnaires were conducted to collect data regarding the target audience. Experimental studies design design concepts that include media concepts, communication concepts, and visual concepts. These concepts were then validated through user testing and interviews with expert sources.

Through these methods, an Instagram and YouTube social media campaign with 5 content segments was produced which aims to increase public awareness of the amount of hidden sugar that is consumed unknowingly through circulating food and drinks. In addition, this campaign is expected to educate the public about the importance of a low-sugar lifestyle and physical activity as a measure to overcome and prevent obesity caused by excess sugar consumption as well as provide understanding to the public about the fact that obesity in adolescence can cause diseases in old age. which can be prevented with a healthy lifestyle in adolescence.