Green Tourism Concept Implementation Based on Tourist Satisfaction Level In Tapanuli Tengah Regency

Abstract

In sustainable development, Green Tourism integrates environmental preservation, community empowerment, and tourism attractions. This paper aims to develop a strategy for integrating Green Tourism into Tapanuli Tengah Regency's maritime tourism industry. This area continues to deal with a number of classic challenges, such as disorganized tourism administration, poor waste management, and a disregard for accommodations and accessibility. A comprehensive review of the regulations that were implemented in place is backed by a mixed methodology that uses the Soft System Methodology for Visitor Satisfaction Index (VSI) values and responses from different respondents. The research findings, with a satisfaction level of 80.4%, demonstrate that tourists are happy with the tourism activities. There are nonetheless, certain demands made by the guests. Planning for a more methodical and sustainable development necessitates careful consideration of current policies.The research findings outline a number of issues and their resolutions, such as the creation of first-rate amenities, instruction for operators of tourism-related businesses, the application of standard operating procedures (SOP) to ensure price parity for goods and services, and a recommendation to launch a flight route from Jakarta to Tapanuli Tengah in order to facilitate outside tourists coming to the region.