INVESTIGATING THE IMPACT OF INNOVATION TECHNOLOGIES IN LOGISTICS (CROSSING TRANSPORTATION MODEL: CASE STUDY OF THE LANGARA - KENDARI ROUTE)

Abstract

Konawe Islands is a regency in the Southeast Sulawesi Province. This area heavily relies on Kendari City, the provincial capital, to support daily necessities, recreational activities, and higher education pursuits for the people of Konawe Islands. Wooden boats and ferries serve as the primary means of transportation for the locals. However, during harsh weather, only ferries is operational. Yet, there have been loading violations on ferries, increasing the risk to maritime safety. This research aims to formulate ways to address loading issues on ro-ro ferries along the Langara-Kendari route, ensuring compliance with laws and facilitating smooth cargo distribution. The distribution system is structured based on the method persona user and empathy mapping. Research findings indicate that distribution service users require a freight forwarder for large-scale cargo and consolidation for smaller-scale loads. Therefore, the author recommends the use of applications like Uber, Grab, and Uber to resolve this issue.