Circular Economy Business Model in High Frequency Welding Steel Pipe Company: A Case Study

Abstract

Interest and attention to the circular economy business model have increased rapidly among policymakers, companies, entrepreneurs, and other stakeholders. Circular business models are believed and tested to produce benefits, such as reduced costs and environmental and social impacts. Existing research on circular business model innovation in steel manufacturing companies is still limited, especially in steel pipe manufacturing. In addition, research on applying existing circular business model innovations generally relates circularity to the closed product cycle flow. Based on the above problems, this research develops and selects alternative circular business model innovations in high-frequency welding steel pipe manufacturing companies using the DEMATEL and ANP integration approach. Nine criteria and eight alternative business models were developed based on the literature review. The research results show an alternative circular economy business model that can be applied in circular product and process design.