Formulation of Corporate Strategy Warehouse Cargo Terminal Pt. ABP Uses AHP and QSPM Method at Halim Perdana Kusuma Airport

Abstract

The warehousing industry is one of the backbones of logistics operations, involving several activities such as storage, receipt, collection, and delivery of goods or cargo. Common warehousing problems include fluctuating conditions or uncertain demand, varying labor requirements and costs, and inaccurate inventory information. All of these issues require a robust systems solution to keep managers informed of changes and aware of areas that need attention. This study utilizes qualitative and quantitative research, employing data interviews and questionnaires that are processed into numerical data using internal and external condition variables of the company. The methods used are the AHP and QSPM methods, with AHP serving as the weighting of criteria to determine ranking criteria hierarchically, and the QSPM method serving for strategic evaluation of the ranking criteria from it’s key factor produced by the AHP method based on the company's internal and external factors. In this research, the highest and most suitable strategy for the company was formulated based on the distribution of questionnaires using purposive sampling to 8 key person respondents who have a role in the company. The top 3 strategies out of the 9 proposed strategies were identified using the Analytical Hierarchy Process (AHP) pairwise comparison method. Subsequently, the QSPM method weighted the alternative strategies based on internal and external factors, and the strategy with the highest Total Attractiveness Score (TAS) of 5.947 was identified as utilizing sensor technology (RFID) to accurately and automatically track each package or cargo in motion