Designing User Interface and User Experience for Business Process Applications to Facilitate Digital Transformation in Oil and Gas Exploration

Abstract

Indomigas, a national company that controls 67% of Indonesia's oil production, is undergoing a significant transformation amidst the global energy transition, digital disruption and organizational restructuring. Despite dominating the market, the company's exploration business processes were hampered by outdated and disconnected digital tools, leading to inefficiencies and inaccurate performance monitoring. This research focuses on strategic digital transformation in the Indomigas exploration division, which specifically aims to develop innovative user interfaces and business process user experiences. Using Design Thinking, this research developed through five phases, namely empathy, definition, ideation, prototyping, and testing. The research began by gathering user insights from in-depth interviews, focus groups, and literature. The final product is a prototype that meets company standards, offering a friendly, innovative solution that meets user needs. This initiative aims to transform exploration business processes, ensuring they are not only innovative and efficient but also increase operational efficiency, speed up decision making, and strengthen business management for Indomigas growth.