Sustainable Digital UX/UI Innovation Mobile Application Design for Bandar Ikat Weaning Msmes, Kediri City

Abstract

Weaving Ikat Bandar Kediri is an MSME engaged in the production and sale of ikat woven fabric as well as an educational forum for ikat weaving located in Bandar sub-district, Kediri City, East Java, which sells conventionally and online via social media Instagram and WhatsApp. However, sales carried out online are still considered not to be running well, effectively, and efficiently. So a solution is needed to overcome the problems experienced by Ikat Weaving MSMEs in the form of developing more effective and organized marketing media to increase consumer attraction and product sales. The author recommends designing a user interface prototype and user experience of the Tenun Bandar Ikat mobile application with the aim of user comfort. This research aims to design and implement a more attractive and functional user interface presented in the Tenun Bandar Kediri (TBK) mobile application. This design aims to promote Bandar Kediri Ikat Weaving as branding for local products typical of the City of Kediri. The research results show that research has a positive influence on digital innovation in the development of sustainable local products based on MSMEs.