ANALISIS KARAKTERISTIK DAN KEPUASAN PELANGGAN UNTUK MENINGKATKAN TINGKAT HUNIAN PADA WISMA BALAI PRODUKSI DAN INFORMASI AUDIO VISUAL SURABAYA

Penulis

  • Ivo Fauziah
  • Hitapriya Suprayitno
  • I Putu Artama Wiguna

DOI:

https://doi.org/10.12962/j20861206.v33i2.7492

Kata Kunci:

customer satisfaction, hostel of balai, occupancy, y, importance performance analysis, gap analysis

Abstrak

The paper disccuses an analysis study on customer characteristic and satisfaction. The analysis is performed by gap
analysis and Importance Performance Analysis.Each indicator mapped on IPA diagram to indicate the priority attributes needs
to be fixed. The results showed that most customers (61%) have the purpose of training. Attributes that are identified in A
quadrant, i.e. the main priority of improvement are the wi-fi facilities (to support training activities), emergency safety
facilities (to ensure customer with long periods staying feel secure), facilities and room furniture (to support customer to
store their goods), and also price discounts to attract more customers. Marketing approach trough advertising and
promotion will support the dissemination of information that can increase the number of residential homestead.

Unduhan

Diterbitkan

2025-07-23

Cara Mengutip

Fauziah, I. ., Suprayitno, H. ., & Wiguna, I. P. A. . (2025). ANALISIS KARAKTERISTIK DAN KEPUASAN PELANGGAN UNTUK MENINGKATKAN TINGKAT HUNIAN PADA WISMA BALAI PRODUKSI DAN INFORMASI AUDIO VISUAL SURABAYA. Journal of Civil Engineering, 33(2), 68. https://doi.org/10.12962/j20861206.v33i2.7492

Terbitan

Vol 33 No 2 (2018)

Bagian

Articles