Perancangan Video Explainer Tentang Toxic Masculinity Untuk Menghindari Kekerasan Berbasis Gender

Designing Explainer Video About Toxic Masculinity To Prevent Gender Based Violence

Abstract

Toxic masculinity grows from a patriarchal background, where men are considered as the highest subject in social construction. Toxic Masculinity refers to concepts, beliefs, and actions commonly associated with masculinity, which are harmful to women, men, children, and society. Toxic masculinity is formed from social constructions and stereotypes instilled in men, such as emotional suppression, urges to commit violence, perpetuation of rape culture, and misogyny. With the stereotype labeling of women always inferior to men, men become arrogant and play around with women who in their eyes are considered weak and helpless. This leads to sexual harassment and violence, household neglect, and gender-related violence or Gender-Based Violence. This design was carried out through several research methods. Literature study on the topic of toxic masculinity and explainer videos. Depth interviews were conducted with design stakeholders and target segment samples. Questionnaires were conducted to collect data on a wider target segment. Experimental studies to determine design concepts consisting of communication concepts, visual concepts, and media concepts, then an evaluation of the designs was carried out with expert sources. The purpose of this design is as a source of information to foster insight into the community so as to foster public insight about the importance of avoiding toxic masculinity actions so as to prevent all the adverse effects that can result from this. In addition, through this design it is hoped that it can provide education, new insights, and knowledge to the Indonesian people so they can work together to prevent gender-based violence from occurring. The implementation of the media used in this design includes explainer video, short videos, and YouTube channel.