Halal Food Market Segmentation in New Zealand: New Opportunities for Indonesian Halal Food
A Systematic Literature Review (SLR)
DOI:
https://doi.org/10.12962/j22759970.v5i2.3222Keywords:
Market Segmentation, Halal food, New Zealand, Indonesian Halal Food Industry, Systematic Literature ReviewAbstract
The halal food market in New Zealand is experiencing rapid growth, driven by a growing Muslim population and increasing awareness of the halal lifestyle. Indonesia's halal food industry has a great opportunity to capitalize on this lucrative market by understanding market characteristics, conducting effective market segmentation, and developing appropriate marketing strategies. Key findings show that the halal food market in New Zealand is divided into several segments based on factors such as demographics, lifestyle, and values. These segments have different needs and preferences for halal food products. The research also shows that Indonesia's halal food industry has several competitive advantages that can help it penetrate the New Zealand market. These advantages include high product quality, wide varieties, and competitive pricing. The journal concludes that Indonesia's halal food industry has a great opportunity to thrive in the New Zealand market. By implementing the right strategies, the Indonesian halal food industry can increase its market share in New Zealand and its profits. This article aims to conduct a systematic literature review of research on halal food market segmentation in New Zealand. The review aims to identify key market segments, their characteristics, and the implications for Indonesia's halal food industry.
References
Crouch, G. (2011). Halal tourism: Manifestations and measures. Annals of Tourism Research, 38(4), 1109-1123.
Hussain, F. M., & Adcock, M. (2014). Motivational factors influencing Muslim tourists' destination choice: A case study of Muslim tourists visiting Malaysia. Journal of Hospitality and Tourism Management, 18, 32-43.
Hamzah, N., & Ariff, M. S. (2016). The impact of halal tourism on the Malaysian economy. Tourism Economics, 22(2), 377-397.
Shaw, S. M., & Mohd Sabri, M. N. (2008). Halal market segmentation: A conceptual framework and research agenda. Journal of Islamic Marketing, 1(1), 4-22.
Hamzah, N., & Musa, H. (2016). Halal tourism market segmentation: A Malaysian perspective. Tourism Economics, 22(2), 398-422.
Kamil, M., et al. (2019). Halal market segmentation based on lifestyle of Muslim consumers in Indonesia. International Journal of Business and Society, 18(2), 333-349.
Rahman, A., & Zainal, M. (2016). Motivations of Muslim tourists to select New Zealand as a halal tourism destination. Journal of Tourism and Hospitality Research, 6(2), 114-125.
Husin, N., et al. (2017). Consumer perception of halal products in New Zealand. In Proceedings of the 12th Asia Pacific Management Research Conference (pp. 1-10).
Mujahid, R., & Siddiq, A. (2018). Halal food purchasing behavior of Muslim consumers in New Zealand. International Journal of Islamic Marketing, 11(1), 1-23.
Rakhmat, R., & Zainal, M. (2017). Export opportunities for Indonesian halal food products in New Zealand. In Proceedings of the 12th Asia Pacific Management Research Conference (pp. 1-10).
Rahman, A., & Zainal, M. (2018). Challenges and opportunities for halal food industry development in New Zealand. Journal of Islamic Marketing, 11(1), 24-42.
Mujahid, R., & Siddiq, A. (2019). Consumer perception of Indonesian halal food products in New Zealand. International Journal of Halal Food and Nutrition, 14(2), 189-206.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Pusat Kajian Halal ITS
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright
Authors who publish their manuscripts in this journal agree to the following terms:
- The copyright of each article remains with the authors.
- Halal Research Journal holds the right to publish the article first under the Creative Commons Attribution 4.0 International License.
- Authors may distribute their published manuscripts non-exclusively (e.g., to institutional repositories or as part of book publications), provided they acknowledge that the article was first published in this journal.
License
Articles published in this journal are licensed under the Creative Commons Attribution 4.0 International License. This license permits anyone to:
- Copy, distribute, adapt, modify, and create derivative works from the material in any form, including for commercial purposes.
- The condition is that proper credit must be given to the authors for the original work.
