Halal Food Market Segmentation in New Zealand: New Opportunities for Indonesian Halal Food A Systematic Literature Review (SLR)

Authors

  • Muhammad Luthfi Attaka Rizqi Management Science Department, Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh Nopember, Surabaya
  • Faza Muhlizoh A. Noer Management Science Department, Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh Nopember, Surabaya
  • Lissa Rosdiana Noer Management Science Department, Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh Nopember, Surabaya

DOI:

https://doi.org/10.12962/j22759970.v5i2.3222

Keywords:

Market Segmentation, Halal food, New Zealand, Indonesian Halal Food Industry, Systematic Literature Review

Abstract

The halal food market in New Zealand is experiencing rapid growth, driven by a growing Muslim population and increasing awareness of the halal lifestyle. Indonesia's halal food industry has a great opportunity to capitalize on this lucrative market by understanding market characteristics, conducting effective market segmentation, and developing appropriate marketing strategies. Key findings show that the halal food market in New Zealand is divided into several segments based on factors such as demographics, lifestyle, and values. These segments have different needs and preferences for halal food products. The research also shows that Indonesia's halal food industry has several competitive advantages that can help it penetrate the New Zealand market. These advantages include high product quality, wide varieties, and competitive pricing. The journal concludes that Indonesia's halal food industry has a great opportunity to thrive in the New Zealand market. By implementing the right strategies, the Indonesian halal food industry can increase its market share in New Zealand and its profits. This article aims to conduct a systematic literature review of research on halal food market segmentation in New Zealand. The review aims to identify key market segments, their characteristics, and the implications for Indonesia's halal food industry.

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Author Biography

Faza Muhlizoh A. Noer, Management Science Department, Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh Nopember, Surabaya

Management Science Department

References

Crouch, G. (2011). Halal tourism: Manifestations and measures. Annals of Tourism Research, 38(4), 1109-1123.

Hussain, F. M., & Adcock, M. (2014). Motivational factors influencing Muslim tourists' destination choice: A case study of Muslim tourists visiting Malaysia. Journal of Hospitality and Tourism Management, 18, 32-43.

Hamzah, N., & Ariff, M. S. (2016). The impact of halal tourism on the Malaysian economy. Tourism Economics, 22(2), 377-397.

Shaw, S. M., & Mohd Sabri, M. N. (2008). Halal market segmentation: A conceptual framework and research agenda. Journal of Islamic Marketing, 1(1), 4-22.

Hamzah, N., & Musa, H. (2016). Halal tourism market segmentation: A Malaysian perspective. Tourism Economics, 22(2), 398-422.

Kamil, M., et al. (2019). Halal market segmentation based on lifestyle of Muslim consumers in Indonesia. International Journal of Business and Society, 18(2), 333-349.

Rahman, A., & Zainal, M. (2016). Motivations of Muslim tourists to select New Zealand as a halal tourism destination. Journal of Tourism and Hospitality Research, 6(2), 114-125.

Husin, N., et al. (2017). Consumer perception of halal products in New Zealand. In Proceedings of the 12th Asia Pacific Management Research Conference (pp. 1-10).

Mujahid, R., & Siddiq, A. (2018). Halal food purchasing behavior of Muslim consumers in New Zealand. International Journal of Islamic Marketing, 11(1), 1-23.

Rakhmat, R., & Zainal, M. (2017). Export opportunities for Indonesian halal food products in New Zealand. In Proceedings of the 12th Asia Pacific Management Research Conference (pp. 1-10).

Rahman, A., & Zainal, M. (2018). Challenges and opportunities for halal food industry development in New Zealand. Journal of Islamic Marketing, 11(1), 24-42.

Mujahid, R., & Siddiq, A. (2019). Consumer perception of Indonesian halal food products in New Zealand. International Journal of Halal Food and Nutrition, 14(2), 189-206.

Number of Publications with the keyword “New Zealand Halal Tourism”

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Published

2025-10-16

How to Cite

[1]
M. L. A. . Rizqi, F. M. A. Noer, and L. R. . Noer, “Halal Food Market Segmentation in New Zealand: New Opportunities for Indonesian Halal Food A Systematic Literature Review (SLR)”, hrj, vol. 5, no. 2, pp. 134–145, Oct. 2025.

Issue

Vol. 5 No. 2 (2025): July

Section

Articles

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