Perancangan Kampanye Media Sosial Tentang Fenomena Penyebaran Konten Intim Non-Konsensual Untuk Remaja Dan Dewasa Muda

Development of a Social Media Campaign to Prevent the Spread of Non-Consensual Intimate Content Among Adolescents and Young Adults

Abstract

In the rapidly developing digital era, new threats such as the phenomenon of non-consensual dissemination of intimate image (NCII) or previously known as revenge porn are increasingly occurring. NCII refers to the distribution of intimate photos or videos without the consent of the parties involved, with detrimental psychological, emotional, and social impacts for the victim, and is often accompanied by negative stigma and victim blaming. Data from KOMNAS Perempuan and SAFEnet shows an increase in the incidence of NCII, especially in the 18–25 year age group. Therefore, a social media campaign is needed that is designed to increase public awareness, reduce stigma towards victims, and provide education and information about steps that can be taken. This campaign design is targeted towards teenagers and young adults, with an approach through the science of visual communication design. The research methods used include literature studies, in depth interviews with stakeholders and experts, existing studies, comparative studies of similar campaigns, sampling and data mining through questionnaire surveys, focus group discussions (FGD), experimental studies, and user testing. Through designing this campaign, it is hoped that it can reduce the spread of NCII, provide education related to the topic, and foster a sense of public empathy for victims. The media implementation used in this campaign includes Public Service Advertisement videos, Explanatory Videos, and social media content.