Perancangan Video Eksplainer ‘Jaga Jejak Digital Anak’ Sebagai Media Literasi Untuk Orangtua Pada Kasus Sharenting

Development of the Explainer Video “Protect Your Child’s Digital Footprint” as a Parental Digital Literacy Medium on Sharenting Practices

Abstract

In the digital age, the rise of social media has introduced a new phenomenon known as sharenting, where parents share content about their children online. This practice has both positive and negative impacts, including parental self-fulfillment, potential child exploitation, cyberbullying, and privacy violations. This study aims to create a digital literacy explainer video on sharenting for new or first-time parents aged 25-29. The research and development method used is based on the Borg & Gall model, encompassing five stages: Research and Information, Planning, Development of Preliminary Product, Preliminary Field Testing, and Main Product Revision. The process involves analyzing sharenting literature and existing explainer videos, followed by script and storyboard creation. The explainer video titled "Protect Your Children's Digital Footprints" was then produced. After finalizing the video, it underwent feasibility testing with media and material experts, as well as the target audience, to ensure its effectiveness before publication. Analysis reveals that sharenting creates a tension between parental rights and children's privacy. Therefore, the explainer video is designed to educate first-time parents on the importance of protecting their children's digital footprints. Utilizing animation and expert video clips, the video aims to deliver its message in an engaging and comprehensible way. As a result, parents are better equipped to safeguard their children’s rights and privacy in the digital realm.