Perancangan Kampanye Sosial Eco Enzyme Sebagai Upaya Pengolahan Sampah Organik Untuk Ibu Rumah Tangga

Designing the Eco Enzyme Social Campaign as an Effort to Process Organic Waste for Housewives

Abstract

Organic waste generated from household waste can be a severe problem if improperly handled. Currently, most of the waste produced by the Indonesian state comes from food waste, especially vegetable and fruit waste. This waste can be utilised to reduce the problem of waste accumulation, one of which is by making eco enzymes. Eco enzyme is a multipurpose liquid fermented organic waste such as vegetables and fruit. However, an introduction regarding the manufacture of eco enzymes requires more detailed information media, including waste sorting, how to manufacture and the impact that has a significant impact on the environment. The information media that will be created is in the form of a social campaign with media selection according to the needs of the target segment of homemakers so that messages can be appropriately conveyed. The design of this campaign was carried out through several research methods, namely literature studies, in-depth interviews with extreme users and stakeholders, observations, questionnaires, and
experimental studies to design a design concept that includes media, communication, and visual concepts. The concept is then validated through user testing and interviews with expert sources. This design is expected to be an alternative media of information to the public to raise public awareness of the importance of processing organic waste, and one of them is processing organic waste into the eco enzyme.