Volume 3, Issue 1 (June 2025) of the International Journal of Business and Management Technology in Society features five articles contributed by thirteen authors, covering innovation, customer relationships, operational prediction, cooperation, and marketing communication.

This issue presents a bibliometric analysis of innovation and performance in the banking sector, alongside a study of customer relationship management and customer loyalty at PT Fast Food Indonesia Tbk’s Surabaya Division. Extending the issue’s technological scope, an article explores daily power plant operation prediction using an adaptive filter based on Wavelet Symlet. Another contribution examines the interplay of promises, trust, and contracts through cooperative game theory. Completing the issue, a bibliometric analysis maps the scientific landscape of integrated marketing communication and branding research from 1996 to 2023.

Together, these contributions connect business management with technological applications and relationship dynamics. The issue offers researchers and practitioners diverse perspectives on organizational performance, customer engagement, operational planning, and cooperation.