Perancangan Buku Visual “Beyond The Guidebooks” Sebagai Media Pendukung Aktivitas Walking Tour Kota Tua Jakarta

Visual Book Design ‘Beyond The Guidebooks’ as a Supporting Medium for Walking Tour Experiences in Jakarta’s Old Town

Abstract

As a tourist destination experiencing fluctuations in visitor numbers, Jakarta Old Town has seen a decline in visitors due to the COVID-19 pandemic and negative perceptions towards historical tourism. Therefore, starting in 2023, the Jakarta Old Town Management Unit has developed a Jakarta Old Town Walking Tour program to promote this historic area. The newly launched walking tour program requires significant support. Currently, the program still lacks supporting media to sustain its operations. In designing supporting media for the Jakarta Old Town Walking Tour program, a design thinking method was applied to collect research data through a qualitative approach. This includes observation, literature review, design studies, target audience analysis, as well as interviews with stakeholders and sources. From this research, a big idea concept was formed with the selection of books as the primary medium in the design. This design resulted in a physical visual book with a creative media approach in the form of a traveling diary, and a visual approach using adapted art deco style illustrations. The book can document experiences, thoughts, and feelings while exploring Jakarta Old Town. The book's content includes information about the history of Jakarta Old Town, as well as various activities and accommodations in Jakarta Old Town. It is hoped that the book can support the Jakarta Old Town Walking Tour program, serving as a guide during the tour. The book is also expected to boost the enthusiasm of the younger generation. and enrich their experiences while traveling in Jakarta Old Town.